The Department of Health, in collaboration with the Alzheimer’s Society has launched a brand new campaign aimed at helping to assist with early diagnosis of dementia.
The campaign was launched last week to coincide with World Alzheimer’s Day (September 21).
This latest campaign is part of a broader government initiative aiming to improve the public’s understanding of dementia and raise the standard of care. The prime minister’s £3.2m Challenge on Dementia campaign began in March this year with the intention of increasing investment in dementia research and care.
Speaking about the initiative, David Cameron said: “Dementia is a devastating disease that puts enormous strain on people and their families.
“Shockingly, nearly 400,000 people are unaware that they have the condition and so we want to make sure more people know what dementia is and how to spot those tell-tale signs.
“With the number of sufferers set to rise in the years ahead, I am determined that we go much further and faster on dementia.
“That’s why I launched a Challenge on Dementia in March, doubling the research budget and working across society to improve health and care, and supporting people to live well with the condition.”
Sir Michael Parkinson, Fiona Phillips and Gordon Banks have all given their support to the campaign, by sharing their personal experiences of dementia in a short film which you can view on the NHS website.