This year’s National Eczema Week, raising awareness of the skin condition, takes place from 15 –23 September 2012 and has the theme ‘Fighting For An Eczema Free Future’. Eczema is a dry skin condition that comes in many different forms, the most common being atopic eczema. With eczema, the skin’s protective barrier becomes damaged and allows water to become lost, increasing the dryness of the skin. In mild cases, the skin is dry, scaly, red and itchy. In more severe cases there may be weeping, crusting and bleeding. Eczema is increasing prevalent, affecting one in five children and one in twelve adults in the UK. QV is a gentle soap-free cleansing and moisturising range, which can be used daily by people suffering from eczema or those with dry, sensitive skin.
To coincide with this year’s National Eczema Week, a range of information leaflets and fun sticker and colouring activities have been devised for those prescribed QV by their healthcare professional. The materials feature a bear called Qool Vince – known as QV to his friends. Qool Vince does everything he can to help children with sore and itchy skin. He helps explain the QV range to parents and encourages children to keep using their prescribed emollient.
The QV range provides all the products needed to soothe sensitive skin throughout the day and can be used as a skin care regime, to effectively cleanse and moisturise the skin.
All products in the QV range are pH balanced, to help maintain the skin’s natural protection. QV Wash, Lotion and Cream also contain glycerol, which draws moisture within the skin.
Products in the QV range are available from leading independent pharmacies. They can also be purchased online at www.crawfordhealthcare.com