rich emollient used in the management of eczema, psoriasis and other dry skin conditions.


Because it’s National Allergy Awareness Week I’m going to do a blog every day and the first is about The Allergy & FreeFrom Show. If you have allergies, coeliac disease of food intolerances this is THE must attend event of the year and is taking place from 4th to 6th July 2014.

And you know what’s best of all? I’ll be speaking on the Sunday about Living with Multiple Allergies – what it’s like being on the allergic march. Eeek! Who talked me into that one Tom Treverton?

Allergy Show 2014 - Olympia Earls Court

Simply click on the image above to book your free ticket to the show.

I would like give you all one huge word of warning before you go, don’t let your guard down at this show. It cannot be freefrom all 14 food allergens so some products may contain some allergens that you can’t eat. Always read labels, ask staff but most of all, if you’re not sure, just don’t risk it. It is as much your responsibility as it is the exhibitors. They may have hired staff to help on the stand who don’t know the products in detail. It’s much better to be safe than sorry. Be careful – please everyone!

If I don’t know a product I would prefer to err on the side of caution and wait until after the show when I have had time to check out cross contamination and ingredients properly.

It’s a crazy show, it gets busy so get there early. Take your shopping bags, preferably borrow your grannies trolly-on-wheels so you can buy loads of freefrom goodies at great prices. You will also be guaranteed to find some amazing new products too and sample stuff (if you dare!)

And if you go on Sunday, come and give me some support or heckle me from the back!

So come on, show of hands… whose going? We should all try to have a meet up!



An allergy and health writer and freelance copywriter, Ruth is passionate about helping those with allergies and food intolerances take control, embrace their condition, and learn to live with and love who they are. It can be very lonely finding you have allergies and discovering what helps you can be a life long journey. What works for one person won't work for another, so after trying nearly every allergy treatment under the sun and finding hours of research necessary to keep abreast of what's going on, Ruth started writing her blog, What Allergy? in April 2009. Ruth has life threatening allergies herself to all nuts, all diary, tomatoes and celery and knows first-hand what it's like to have an anaphylactic attack. Voted in the Top 5 UK allergy blogs by Cision UK in 2011, What Allergy is packed full of interesting articles, hints and tips and product reviews which are a must read for anyone with allergies, food intolerances or sensitivities, asthma and eczema. From subjects such as "What is celery allergy?" to "Surviving a holiday abroad with allergies", it's packed with useful and interesting information. You can register free for a weekly newsletter by visiting her website and also keep in touch by following her on Facebook and Twitter.

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