rich emollient used in the management of eczema, psoriasis and other dry skin conditions.


First of all I would like to apologise to anyone who tried to access this blog on the evening of 29th July and the morning of 30th July.

It appeared that had been suspended. But why?
I was worried. I was thinking I’d probably lost data, that I may have been hacked. You hear about blogs getting a virus and having to be completely rebuilt.

I was a bit apprehensive, I won’t lie. Texts and emails were flooding in (I say flooding, there were a few… I’m allowed to exagerate a bit aren’t I?) alerting me to the problem but I didn’t know what to do!

Luckily I have some clever experts who help me run my blog, without whom I would be pretty hopeless (thank you Lorraine and Navitas). So when I got a phone call from Lorraine to tell me why it was currently off line I nearly fainted. I was truly lost for words.

Half a million hits in one hour on

Half a million hits in one hour on

It got half a million hits in a few hours from search engine crawlers and the server it is hosted on crashed… Wowzers! I have no idea how or why this might have happened apart from using Buffer to share posts recently, which means I can appear to be doing stuff when I’m not on the internet at all. It’s a clever little tool which sends my blog posts to various social media sites at the times when you lot are online… at least that’s the idea.

There don’t appear to have been more unique hits on the blog, though 90 – 100,000 unique hits a month aint half bad. That is all thanks to you lot, my lovely readers so thanks guys.

Not that many comments either :o(
Where are you all? Please don’t forget to say Hi once in a while. It’s quite lonely being a humble blogger and you don’t get paid for most of what you do, so comments are really my bread and cheese. They make my day. Well most of them do anyway. It’s lovely to hear what you all think, learn from your experiences and have a debate about things we live with in the world of allergies.

So what was all this activity about? Who knows. I’m hoping my web hosts may be able to shed some light into what exactly got the search engine bots so worked up. We shall wait and see.

You will be pleased to hear that we have put a few measures into place to prevent this happening again. We have asked the crawlers to only visit once a day which is quite enough, the content doesn’t change much more than that so should be ample for populating searches.

We’ve also implemented an app which is magic and should even-out any traffic spikes- so I’m told! But half a million? How is that even possible?

This has been an interesting week but on the whole I’m proud of my little blog for managing to have such a big impact though I’m not sure my website hosts would agree. You can’t have the other website hosted on the same server having to suffer down time because my blog was playing up. That’s not fair at all so I do feel a bit bad for causing so much agro.

It may mean has to move house soon but you guys shouldn’t notice any change, except perhaps faster open and click speeds. For the time being we have not been evicted from our server of many years and are monitoring the situation.

I’m sorry to anyone who tried to visit and got a rude message saying whatallergy was not coming out to play. We are most definitely back in business now and look forward to uninterupted service from now on.

So to end, here is a little ditty for you:

I would send half a million crawlers
and I would send half a million more
Just to be the crawler crawling when the allergy website fell to the floor

So who noticed the site was down? Anyone try to access a blog and get the error? What do you think caused the peak in creepy crawlies? Must be my amazing writing skills and wit.



An allergy and health writer and freelance copywriter, Ruth is passionate about helping those with allergies and food intolerances take control, embrace their condition, and learn to live with and love who they are. It can be very lonely finding you have allergies and discovering what helps you can be a life long journey. What works for one person won't work for another, so after trying nearly every allergy treatment under the sun and finding hours of research necessary to keep abreast of what's going on, Ruth started writing her blog, What Allergy? in April 2009. Ruth has life threatening allergies herself to all nuts, all diary, tomatoes and celery and knows first-hand what it's like to have an anaphylactic attack. Voted in the Top 5 UK allergy blogs by Cision UK in 2011, What Allergy is packed full of interesting articles, hints and tips and product reviews which are a must read for anyone with allergies, food intolerances or sensitivities, asthma and eczema. From subjects such as "What is celery allergy?" to "Surviving a holiday abroad with allergies", it's packed with useful and interesting information. You can register free for a weekly newsletter by visiting her website and also keep in touch by following her on Facebook and Twitter.

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