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The Anaphylaxis Campaign are making a film to help raise awareness of the stigmas surrounding anaphylaxis and encourage more young people to carry their adrenaline auto injector around with them at all times. A recent study proved that many were embarassed to have to take an injector, far too many didn’t carry theirs with them and also many were too scared to use it if they needed to.

If you feel you can donate to help fund this film, all the information you need is below.

Industry experts rally to produce top class film highlighting the dangers of anaphylaxis to 15 – 25 year olds
Anaphylaxis Campaign Logo
The Anaphylaxis Campaign, the only UK charity solely supporting people with severe allergies, has launched a crowdfunding appeal to fund a unique, hard hitting short film to warn severely allergic young adults of the dangers of not carrying their life-saving emergency medication with them at all times.

Every year there will be 20 deaths from anaphylaxis, the most severe and life threatening form of allergic reaction, many will involve 15 – 25 year olds. The first line of treatment is the swift use of an Adrenaline Auto-Injector (AAI) which can save lives.

The Anaphylaxis Campaign undertook a survey of over 500 allergic 15 – 25 year olds in 2012 which found that over 1/3 of those prescribed an AAI did not always carry it with them. It is also found that although 77% of respondents had never used their AAI, half of those had been admitted to hospital because of their allergy.

The film, which is the brain-child of advertising gurus Peers Carter and Tony Muranka, who were instrumental in the hugely successful ‘Photographed ‘till I die’ campaign for the Motor Neurones Disease Association, aims to show the potentially fatal outcomes of teens being stigmatised for carrying their emergency medication and using it.

The Anaphylaxis Campaign launched its crowdfunding campaign to fund the film on Indiegogo on Monday 11th of August and has already raised over 10% of its £20,000 goal, plus more through its website and text donation systems.

Anaphylaxis Campaign CEO Lynne Regent said: “We are a small charity and a project of this magnitude would not normally be within our reach. However, thanks to the generosity of those at Bare Films and the ingenuity of Peers and Tony, we are now £26,000 away from making this film a reality. We want to use this film to de-stigmatise anaphylaxis and the carrying and usage of adrenaline which will help save young lives. We also want to raise awareness of anaphylaxis as a condition and dissuade bullying and discrimination towards those affected.”

Kate Smith, the mother of 17 year old Chris Smith who died in 2011 after a severe reaction said: “I am sure that Chris’s reluctance to use his AAI that night was in part due to two specific reasons. Firstly, his initial reaction seemed to be mild and followed the pattern of one he had had 12 month previously, from which he recovered without the need to use his AAI. I think this had lulled both of us into a false sense of security, and we could not have known how quickly a very different course of events would unfold on the night he died. The key message here is just because previous reactions may have been less severe, do not assume the next does not have the potential to be more serious or even fatal. The second reason he may have not used his AAI was that Chris was with me that night at home, and also with his girlfriend. I think he was reluctant to consider using his pen in front of her, not wishing to be seen as different and also not to worry her unduly.”
Ms Regent said: “No one has ever focused on this issue in the mainstream before in this way. This is our chance to raise the profile of anaphylaxis as a condition that affects approximately 1 in 15 young people in the UK. By giving what you can to this project, you will be supporting an innovative, life-saving film and could even help save a young life.”

Filming is scheduled to begin on 5th September 2014, so time to donate is limited.

There are 3 ways people can donate:

1) Donate via our website at
2) Text FILM06 £3 to 70070 for a quick £3 donation (or change the amount to anything up to £10)
3) Donate via our Crowdfunding project page here:

For more information contact:
Isabella Antenen – tel: 01252 893862, mob: 07807107726 email:

Notes to editors:
1. Anaphylaxis Campaign is the only UK wide charity operating solely for the growing numbers of people at risk from severe allergic reactions and anaphylaxis. For more information please visit and follow them on twitter @Anaphylaxiscoms.
2. The crowdfunding appeal page can be found at:
3. The full Anaphylaxis Campaign youth survey results from 2012 can be found here:



An allergy and health writer and freelance copywriter, Ruth is passionate about helping those with allergies and food intolerances take control, embrace their condition, and learn to live with and love who they are. It can be very lonely finding you have allergies and discovering what helps you can be a life long journey. What works for one person won't work for another, so after trying nearly every allergy treatment under the sun and finding hours of research necessary to keep abreast of what's going on, Ruth started writing her blog, What Allergy? in April 2009. Ruth has life threatening allergies herself to all nuts, all diary, tomatoes and celery and knows first-hand what it's like to have an anaphylactic attack. Voted in the Top 5 UK allergy blogs by Cision UK in 2011, What Allergy is packed full of interesting articles, hints and tips and product reviews which are a must read for anyone with allergies, food intolerances or sensitivities, asthma and eczema. From subjects such as "What is celery allergy?" to "Surviving a holiday abroad with allergies", it's packed with useful and interesting information. You can register free for a weekly newsletter by visiting her website and also keep in touch by following her on Facebook and Twitter.

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