rich emollient used in the management of eczema, psoriasis and other dry skin conditions.


Incredible news, hot off the press.

This is just a short blog post because I think it’s pretty cool. You and over two million other allergy and eczema people have read this blog.

Thank you from
Over Two Million people have visiting… in total, over all time.

Not in one day. Whoah!
Now that would get me in trouble with my blog server.

Who would have predicted that when I first started writing it five years ago it would grow to be such a huge, busy, well read blog.

I’m pretty amazed myself but it’s all been worth it. If I only help a handful of you feel less alone, lost and confused then I’ve done my job.

So, while I’m on the subject, anything else I should write about?
What’s your burning subject?
What really bugs you?
Let’s have a heated debate!

(Cue tumble weed – please do share if you have a comment…)



An allergy and health writer and freelance copywriter, Ruth is passionate about helping those with allergies and food intolerances take control, embrace their condition, and learn to live with and love who they are. It can be very lonely finding you have allergies and discovering what helps you can be a life long journey. What works for one person won't work for another, so after trying nearly every allergy treatment under the sun and finding hours of research necessary to keep abreast of what's going on, Ruth started writing her blog, What Allergy? in April 2009. Ruth has life threatening allergies herself to all nuts, all diary, tomatoes and celery and knows first-hand what it's like to have an anaphylactic attack. Voted in the Top 5 UK allergy blogs by Cision UK in 2011, What Allergy is packed full of interesting articles, hints and tips and product reviews which are a must read for anyone with allergies, food intolerances or sensitivities, asthma and eczema. From subjects such as "What is celery allergy?" to "Surviving a holiday abroad with allergies", it's packed with useful and interesting information. You can register free for a weekly newsletter by visiting her website and also keep in touch by following her on Facebook and Twitter.

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