rich emollient used in the management of eczema, psoriasis and other dry skin conditions.


One day you’ll look back and wish you’d had allergies like me because my immune system makes me super human. They give me the power to eradicate the common cold within hours and I never get ill (oh the irony… I will now won’t I?).

My immune system is on fire – it is churning out everything it doesn’t want and leaving me a force to be reckoned with. My body is a temple. Can’t you tell? Just by looking at me I mean?


With trusty adrenaline by his side the allergy super being is indestructible

With trusty adrenaline by his side the allergy super being is indestructible

So to all you normal people out there who can you eat whatever you want. Just you watch out.
You’re in the presence of a super being 
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An allergy and health writer and freelance copywriter, Ruth is passionate about helping those with allergies and food intolerances take control, embrace their condition, and learn to live with and love who they are. It can be very lonely finding you have allergies and discovering what helps you can be a life long journey. What works for one person won't work for another, so after trying nearly every allergy treatment under the sun and finding hours of research necessary to keep abreast of what's going on, Ruth started writing her blog, What Allergy? in April 2009. Ruth has life threatening allergies herself to all nuts, all diary, tomatoes and celery and knows first-hand what it's like to have an anaphylactic attack. Voted in the Top 5 UK allergy blogs by Cision UK in 2011, What Allergy is packed full of interesting articles, hints and tips and product reviews which are a must read for anyone with allergies, food intolerances or sensitivities, asthma and eczema. From subjects such as "What is celery allergy?" to "Surviving a holiday abroad with allergies", it's packed with useful and interesting information. You can register free for a weekly newsletter by visiting her website and also keep in touch by following her on Facebook and Twitter.

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