rich emollient used in the management of eczema, psoriasis and other dry skin conditions.


There are a growing number of restaurants, pubs and cafes who are happy and willing to cater for the allergic and gluten free community but we need more.

Just yesterday I met a guy who is opening a freefrom deli and two pubs in my local area – watch this space for more news on this when it breaks. This is proof that there is a gap in the market for this kind of offering. This guy has no allergies and is coming from it from a purely business perspective. He has found a great chef who has the same passions and who sees catering for people with allergies and coeliac disease as a challenge that is actually easy to meet. She said, “Cutting out the ingredients like dairy and gluten actually make cooking simpler, not more complicated. All those dishes you learn to cook when training can so rich, over complicated and easy to mess up if not done correctly. Cooking without butter for instance has made me create much simpler, healthier and tastier dishes and everyone wants to be healthier these days so it’s a win win situation.”

Get your restaurant on the allergen community’s radar – enter the FreeFrom Eating out Awards today!

If you have a food service outlet and would like to tap into this exciting and very interactive and talkative community check out the FreeFrom Eating out Awards 2015.

But listen up… you only have a matter of weeks to enter. Entries close on 28th August so get creative and put your freefrom restaurant on the map.

Now in its second year, the awards seek to reward those establishments who go above and beyond the call of duty in catering for people allergic guests. Understanding what allergens are, cross contamination and how to create great food without certain troublesome ingredients takes great passion and dedication.

FreeFrom Eating Out Awards 2014 winners

FreeFrom Eating Out Awards 2014 winners

You won’t regret entering, I promise, but if you do, watch out for your secret squirrel judges who will be visiting to check out whether your credentials live up to your entry form 
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An allergy and health writer and freelance copywriter, Ruth is passionate about helping those with allergies and food intolerances take control, embrace their condition, and learn to live with and love who they are. It can be very lonely finding you have allergies and discovering what helps you can be a life long journey. What works for one person won't work for another, so after trying nearly every allergy treatment under the sun and finding hours of research necessary to keep abreast of what's going on, Ruth started writing her blog, What Allergy? in April 2009. Ruth has life threatening allergies herself to all nuts, all diary, tomatoes and celery and knows first-hand what it's like to have an anaphylactic attack. Voted in the Top 5 UK allergy blogs by Cision UK in 2011, What Allergy is packed full of interesting articles, hints and tips and product reviews which are a must read for anyone with allergies, food intolerances or sensitivities, asthma and eczema. From subjects such as "What is celery allergy?" to "Surviving a holiday abroad with allergies", it's packed with useful and interesting information. You can register free for a weekly newsletter by visiting her website and also keep in touch by following her on Facebook and Twitter.

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