and it’s in Princes Risborough in Buckinghamshire, just down the road from where I live. I’m more excited about this new freefrom shop opening than I am about Christmas this year.

This is a very mini bloggette to let you all know that on Saturday 12th December, McCallums will be opening on Princes Risborough High Street. I have been reliably informed (thanks Suzie) that is is near the library, opposite WH Smiths.

The first even organic freefrom supermarket in the UK

The first ever organic and freefrom supermarket in the UK

And hot off the press, this lovely photograph of the shop courtesy of Sally and a tip off from Nicola Next Door! Thank you all for letting me know this shop was opening.

I met Alex this year so I did know he had ambitious plans for the shop and some pubs catering for paleo and freefrom diets but it had slipped my mind in the whirl or work and life.

This is what Alex told me, I am very excited about opening my new organic and freefrom supermarket in Princes Risborough – everything inside will be free of gluten, diary, sugar, vegetable oil and non fermented soy. We will be selling frozen and fresh healthy meals to take away, cakes and snacks, ingredients including organic vegetables and eggs, organic hot coffee and chocolate, body and household cleaning products, organic, vegan and some sulphite free wine, and organic and freefrom spirits, beers and cider as well as selected supplements by Higher Nature and BIOCARE. “We have looked on the back of the packet so you don’t have to!”

Alex is also running The Black Horse at Standlake – the first freefrom and organic pub in the country which is now open and the second – the Bell at Hardwick, just outside Aylesbury opened in November. More on these later. I think we’ll be enjoying a few pub meals out in the new year.


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