rich emollient used in the management of eczema, psoriasis and other dry skin conditions.


Thank you all! What an awesome year!

Happy New Year to you all, 2015 was a pretty busy year and this blog just continues to grow. Last year over 1.5 million people visited this blog. That’s awesome!

People from 219 counties have visited this blog. That’s eye opening!

The busiest day was last month with over 7,000 visitors all excited about a new FreeFrom shop and cafe in Princes Risborough.

Thank you to all 1.5 million visitors who read this blog in 2015

Thank you to all 1.5 million visitors who read this blog in 2015

To read the full report from WordPress read What Allergy’s Annual Report 2015 here.

It was an incredible year which saw me being interviewed at home by the BBC about the food allergen regulations, and also live by ITV at The PrintWorks Kitchen in London. I was also invited onto Radio 5 Live and Marlow FM radio as a guest.
I spoke at The Allergy Show and The BSACI Conference and once again judged for the FreeFrom Food, SkinCare and Eating out Awards. Let’s see what 2016 has to offer. Bring it on!

Special thanks to my most loyal followers, Jacquie, Debbie, Linda, Micki and Heath ;o)



An allergy and health writer and freelance copywriter, Ruth is passionate about helping those with allergies and food intolerances take control, embrace their condition, and learn to live with and love who they are. It can be very lonely finding you have allergies and discovering what helps you can be a life long journey. What works for one person won't work for another, so after trying nearly every allergy treatment under the sun and finding hours of research necessary to keep abreast of what's going on, Ruth started writing her blog, What Allergy? in April 2009. Ruth has life threatening allergies herself to all nuts, all diary, tomatoes and celery and knows first-hand what it's like to have an anaphylactic attack. Voted in the Top 5 UK allergy blogs by Cision UK in 2011, What Allergy is packed full of interesting articles, hints and tips and product reviews which are a must read for anyone with allergies, food intolerances or sensitivities, asthma and eczema. From subjects such as "What is celery allergy?" to "Surviving a holiday abroad with allergies", it's packed with useful and interesting information. You can register free for a weekly newsletter by visiting her website and also keep in touch by following her on Facebook and Twitter.

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