rich emollient used in the management of eczema, psoriasis and other dry skin conditions.


I feel so bad. I’ve been neglecting you all. But please rest assured I haven’t gone anywhere and I still have loads of plans for useful and helpul blogs all piling up just waiting to be written.

Lots has been going on behind the scenes. I’ve been redesigning the whole What Allergy blog so very soon it will have a fresh new look and feel. I hope you like the new version and please let me know any ideas, thoughts of improvements we could make to the site.

It is kind of my life’s work. My hobby. My baby. And it’s mostly only me who writes the blog, apart from the odd guest blogger, which is actually something I’d like to do more of in the coming months so watch out for great things from some other experts in different fields later in the year.

The main reason I haven’t been writing so much is just the usual pace of life and emotions taking up all that lovely creative blogging bit of my brain hostage. But I’m back!

The other reason is that I recently had the worst allergic reaction of my life whilst away on a business trip in America. I plan to write lots about this when I’m ready but at the moment I’m feeling kind of overpowered by the most crippling fear and rage. I am so angry.

Angry with allergies.
Angry with anaphylaxis.
Why have I got this?
How can a tiny bit of dairy in a muffin do such terrible things to my body?
Will the next mistake be the last one?
Because there will be a next time.
We are all only human. We all make mistakes.
I cannot and refuse to live my life in a bubble.

But mostly I am absolutely furious with the restaurant who did this to me.
I know it was a mistake and they have apologised, profusely but I’m so angry.

I am also so very, very grateful to the paramedics and staff at the hospital who treated me. They saved my life.

And forever thankful to my friends and colleagues who were there with me, holding my hand and looking after me.

I will write more when I can. But for now, leave me with my rage! 🙁



An allergy and health writer and freelance copywriter, Ruth is passionate about helping those with allergies and food intolerances take control, embrace their condition, and learn to live with and love who they are. It can be very lonely finding you have allergies and discovering what helps you can be a life long journey. What works for one person won't work for another, so after trying nearly every allergy treatment under the sun and finding hours of research necessary to keep abreast of what's going on, Ruth started writing her blog, What Allergy? in April 2009. Ruth has life threatening allergies herself to all nuts, all diary, tomatoes and celery and knows first-hand what it's like to have an anaphylactic attack. Voted in the Top 5 UK allergy blogs by Cision UK in 2011, What Allergy is packed full of interesting articles, hints and tips and product reviews which are a must read for anyone with allergies, food intolerances or sensitivities, asthma and eczema. From subjects such as "What is celery allergy?" to "Surviving a holiday abroad with allergies", it's packed with useful and interesting information. You can register free for a weekly newsletter by visiting her website and also keep in touch by following her on Facebook and Twitter.

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