Skin SOS: Dry powder treatment for dry and irritated skin

Author: Godrej Consumer Products (UK) LTD

Date: Jul 2017

If you are one of the unfortunate sufferers of irritated and dry skin conditions such as eczema and heat rash, you will know it can be an on-going emotional, daily battle. Chapping, cracking, redness, scaling, itching and inflammation – they are your body’s ways of sending out an SOS.

Nearly 60% of sufferers have tried more than 10 products on their dry and eczema prone skin and 30% of sufferers have tried so many products that they have lost count and still haven’t found a solution! *

Using an effective dry-powder treatment, such as Mildly Medicated by Cuticura, will help to keep symptoms under control and help produce long-term improvements for your skin. Mildly Medicated independently held a 4 week study of 100 adults with eczema-prone skin and the results found that 85% of people believed their skin felt soothed after 4 weeks**, and 87% saw an improvement after using Mildly Medicated for just two weeks**.

Living with dry and irritated skin

Dry and irritated skin is often felt more than it’s seen, but for some people it can be noticeable and embarrassing, which can really affect your confidence and self esteem. In recent research*, 64% of people said that living with dry skin and eczema made them “feel unattractive”, 59% said it left them “feeling stressed”, and 56% said they become more “self-conscious”.

What causes dry and irritated skin?

Normal, healthy skin is coated in a thin layer of natural lipids, or fatty substances. They keep in moisture, leaving the skin soft and supple. Dry skin (or xerosis, as it’s known medically), can be caused by something in the environment or something you’re doing to your skin – the fatty oils are being stripped away, leaving your skin unprotected. It can also be the result of a health condition, where the cause is internal, such as menopause or genetic predisposition that is making your skin dry out.

Patches of dry, itchy skin can appear anywhere, but it’s most common on the arms, hands, lower legs and abdomen. The itch is sending an SOS that your skin is irritated, and that you need to do something about it. You need to resist the urge to scratch and use an effective treatment regime that will provide quick relief, help to keep symptoms under control and break the itch cycle. This will give your skin time to heal itself and return back to its normal condition.

A naturally effective treatment Mildly Medicated by Cuticura

If you suffer from irritated or dry skin conditions such as eczema, it is really important to carefully select the ingredients that you use on your skin. Fortunately, at Cuticura we can turn to nature to provide two unique properties that contain skin-loving nutrients that work wonders for soothing and repairing dry skin.

The first, Allantoin, is a soothing and non-irritating ingredient known for its excellent healing properties which make it beneficial in the treatment of eczema-prone skin, skin rashes and sunburns, amongst other skin conditions. When applied to dry, cracked and sore skin, it protects the area and speeds up the healing process by stimulating new cell growth and promoting healthy skin. Allantoin has also been found to protect the skin from environmental factors such as windburn.

The second, Zinc Oxide, is naturally derived and renowned for its skin soothing and antiseptic benefits. As a natural antiseptic and anti-bacterial agent, it protects skin from harmful bacteria and micro-pathogens from causing infections by forming a protective layer over your skin. Zinc Oxide speeds up wound-healing and tissue growth by regulating enzyme functions needed to repair epidermal wounds, helping to quickly reduce redness, pain, swelling and inflammation. It is effective in treating rashes and irritations.

Mildly Medicated by Cuticura is a unique dry powder formula that contains both Allantoin and Zinc Oxide. Working together, these two naturally occurring ingredients create a powerful treatment for dry, itchy or irritated skin without drying out your skin further.

Mildly Medicated: Power in the powder

"It soothed irritation and made my skin feel soft, but not dry.” Lynn, Oxford

The Mildly Medicated powder is specifically formulated to be effective for combating the symptoms of itchy, dry, irritated and eczema-prone skin. The two active ingredients, Allantotin and Zinc Oxide, perform at their very best in powder form. Mildly Medicated can help to absorb excess moisture while aiding the natural moisture retention of you body and can help your skin from drying out.

Dermatologically tested and proven effective

85% believed their skin felt soothed after using the Mildly Medicated powder. **

Mildly Medicated is approved by an independent dermatologist to be safe to use on your skin, and is an effective, daily treatment for the whole family.

How do I use Mildly Medicated, and how often?

80% of people experienced relief from itchiness after using Mildly Medicated. **

You’ll find a little goes a long way! Once or twice a day is sufficient as the formula lasts for a long time once applied. Dry your skin thoroughly, and apply a small amount of powder onto the palm of your hands and gentle smooth onto the area of concern or irritation. Apply once or twice a day to see an improvement in your skin in just 2 weeks.

Can I still use my regular moisturiser with the Mildly Medicated powder?

Absolutely. Mildly medicated partners with your moisturiser to provide greater protection for itchy and irritated skin. If you like to use a moisturiser on the area of concern (dry, itchy areas), we recommend you use the Mildly Medicated powder approximately 30 minutes away from your moisturiser or when it’s been fully absorbed into your skin.

Where can I use Mildly Medicated?

It is perfectly safe to use Mildly Medicated powder all over your body. Many people choose to use it on areas such as:

  • Under arms, to absorb excess moisture and help prevent odour
  • On your feet, to absorb perspiration which may help to prevent fungal infections
  • On your legs, to prevent rubbing and chafing
  • On your body, after a shower for a refreshing, dry feeling

You can also apply Mildly Medicated to alleviate:

  • Minor cuts
  • Sunburn
  • Insect bites
  • Scrapes
  • Minor burns
  • Minor skin irritations

Where can I buy Mildly Medicated?

Mildly Medicated is available at all leading health & beauty retailers, supermarkets and pharmacies. It can be bought online from Amazon and Boots.

Find out more

To find out more about Cuticura and Mildly Medicated, visit

* talkhealth Study Commissioned by Cuticura in 2015
** Independent testing by Cuticura:
87% saw an improvement in their skin in 2 weeks - Agreed by 87% of 100 users with eczema-prone skin
85% believed their skin felt soother - Agreed by 85% of 100 users with eczema-prone skin
80% experienced relief from itchiness - Agreed by 80% of 100 users with eczema-prone skin
84% believed their skin looked healthier - Agreed by 84% of 100 users with eczema-prone skin
Full details of independent testing can be found here.

Information contained in this Articles page has been supplied by a company who has paid to promote here. talkhealth does not endorse any specific products, brands or treatments and cannot vouch or verify any claims that the authors have made. talkhealth cannot provide any advice on whether a particular product or treatment is suitable. If you are in any doubt about any of the products you read about, we advise you to either contact the company concerned or seek medical advice before changing your treatment routine.

Last revised: 11 July 2017

Next review: 11 January 2018