The FreeFrom Skincare Awards 2015 Shortlist is Announced!
Author: Skins Matter
Date: May 2015
Over 150 products from more than 100 skincare brands have made the shortlist of the fourth annual FreeFrom Skincare Awards, announced today.
Neal’s Yard Remedies lead the way with five shortlisted products, followed by four brands with four shortlisted products – Ayumi, Botanicals, JustBe Botanicals and Zk’in.
The shortlist follows a two-month period of intensive testing of the entries by a 100-strong team of dedicated Ultimate Natural Beauty Bible testers, each with sensitive or reactive skin, or with a specific interest in natural, organic and ‘free from’ skincare.
Both the Family Skincare and Face Care (‘Leave on’) categories – sponsored by NATorigin and Barefoot SOS respectively – boast a healthy variety of creams, balms and ointments, while the new ‘Fresh and Fragrant? category includes a mix of facial spritzes, deodorants and feminine care products.
"The Shortlist includes only products which performed well on a day-to-day basis and offered longer term benefits too," said Alex Gazzola, Awards Co-ordinator. “It’ll be for our panels of expert judges to have a final say on overall winners!”
Expert judging panels assess products for ‘free from’ qualities, skin-healthy ingredients, innovation, clarity of labelling, preservative content, and much more. Judges include beauty journalists, product formulators, cosmetic experts, skincare bloggers and allergy specialists.
Winners and runners-up in all thirteen categories – plus an additional award for Best FreeFrom Skincare Brand, Best FreeFrom Achievement, and of course Best Overall FreeFrom Skincare Product - will be announced at the Love Natural, Love Organic show at Olympia on 3rd July 2015, to be presented by Janey Lee Grace.
The Shortlist is at http://www.skinsmatter.com/freefrom_skin_care_awards/shortlist-15.html
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