The first World Continence Week (WCW) was initiated by the international Continence Society (ICS) in Cairo in 2008, with worldwide activities promoted to raise its profile and public awareness. Incontinence and bladder-related problems are now more common than asthma, diabetes and epilepsy combined. There are many causes and types of bladder and urinary dysfunction which affect people.

Critics say incontinence, a condition, which affects an estimated 400 million people worldwide, has been misunderstood, poorly treated and inadequately addressed in the past by medical professionals. The condition impacts a sufferer’s health, confidence, self-esteem and quality of life in general.

Incontinence affects the bowel and bladder resulting in leakage of both urine and stool and is therefore, for many, an uncomfortable subject for discussion. Recent surveys indicate that less than 40% of people with urinary incontinence alert or discuss the problem with their doctor or other health professional. In cases of bowel incontinence, this figure is even higher.

A spokesperson of Attends – one of world’s most respected healthcare companies, and one that prides itself on offering trouble free management solutions through an extensive range of incontinence products, together with discreet, confidential advice said of the upcoming event……………

“We fully support World Continence Awareness Week, and feel that it is important to raise awareness of continence. Many people still believe that bladder problems only affect older people; however young people, both men and women can be affected by bladder weakness for a variety of reasons. Although there are several aspects of aging; menopause and prostate conditions which can have an effect on bladder health, the phenomenon is definitely not limited to our grandparents. If you are experiencing bladder weakness, we recommend you contact your continence advisor or urologist. “

The idea behind World Continence Week, through a series of planned activities and initiatives, is to globally promote and facilitate greater awareness, improve health and wellbeing and quality of life. The aims go further, seeking to establish and promote a multi-disciplinary treatment approach to the condition. To this end, as in previous years, the society will once again be holding a variety of promotions, forums, campaigns and competitions in support of World Continence Week.

The consequences of incontinence can impact on an individual’s daily, social and sexual life and is often compounded by significant financial implications. Thus, for many, it means a complete change in lifestyle and the way of thinking with regard to diagnosis and the treatment of this common disorder.

People with incontinence should not suffer in silence and should remember that they are not alone. It is a condition that can be treated effectively; it can be managed with a range of solutions. If you feel you need advice please forget your inhibitions and seek consultation regarding the best way to treat your particular symptoms and allow you to get on with life as normal, getting back to the old you, that person with confidence and a lifetime of things still to do.


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