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Do you think that it doesn't matter what moisturiser/serums you put on your skin or what price you pay nothing is going to get rid of those pesky wrinkles or start them from forming or do you think it does make a difference.

Dear Ricky,

Many thanks for your question! I think to answer it constructively, my answer has two parts.

1. Wrinkle prevention
The single biggest thing you can do to help slow down the development of wrinkles is to wear a broad-spectrum sunscreen (ie. offers protection against both UVA and UVB radiation) with a minimum SPF 30 on a daily basis. Many of the factors we associate with skin ageing - think fine lines, wrinkles, pigmentation and blotchy skin texture - occur directly as a result of exposure to the sun over many years. In addition to sun protection, other lifestyle measures can help - don't smoke, eat a balanced, varied and colourful diet, limit sugar and alcohol intake.

2. Wrinkle treatment
Unfortunately you are correct, most creams applied to the skin will not really get rid of wrinkles. There is some evidence that using creams containing retinoids (vitamin A) can help with fine lines and pigmentation after consistent use over at least a 12 week period. When purchasing a cream over the counter, look for a product that contains at least 0.1% retinol and use the product at night-time. Often these retinol based creams can be irritant and cause redness, peeling and irritation after initial use so build up use gradually from a few times a week to every night as tolerated. Ensure you are wearing SPF during the day as the product can make you sun-sensitive.

If you have deeper lines or wrinkles then the most suitable treatment is with injectable treatments such as Botox or dermal fillers. If you are interested in these procedures then check the British Cosmetic Dermatology Group for a suitable practitioner.

Best wishes,

Anjali Mahto