We recently worked with Mediaplanet on the 2019 Health News IE: Blood Health campaign. A printed publication was enclosed within every copy of the Irish Independent newspaper and the content is available online at (www.healthnews.ie).
Our article, written by Deborah Wyatt, one of our talkhealth Directors, features five common signs of iron deficiency anaemia, which often go unnoticed. The piece also offers support on what to do if you think you have low iron levels.
The campaign featured exclusive content from key thought leaders and industry voices about the importance of education and innovation surrounding blood diseases.
You can see the print version here: https://issuu.com/mediaplanetuk/docs/blood_health_ie