Simon Williams

Marketing Manager for the National Bed Federation

At the age of 21, realising that he wasn’t going to be good enough to play rugby for Wales, Simon joined international bed and pillow manufacturer Dunlopillo as a marketing trainee. Over the last 35 years, as well as with Dunlopillo, he’s held senior marketing positions with Slumberland, Bensons for Beds and Stompa. His all-round experience gained in the bed industry through manufacturing, retail and wholesale makes him more than qualified to answer any queries about beds and mattresses.

The National Bed Federation is the recognised trade association representing UK manufacturers of beds and their suppliers. Its mission is to help you understand how important the right bed is for getting a good night’s sleep, with professional and unbiased advice.