Our entry for the competition was the mydryskin support programme, backed by Beiersdorf UK Ltd.
Naturally, we wanted to win, but the competition was extremely tough this year – we were up against campaigns from the Samaritans and established corporate pharmaceutical giants such as Bayer and AbbVie. So we’re very proud to get as far as we did.
And the judges’ comments, we believe, show that we’re on the right track: “The talkhealth campaign is ambitious in its scope, and drew on its network of health professionals, charities, patients and carers to develop a unique and trustworthy resource.”
We’d like to thank Beiersdorf UK Ltd, which is part of a specialist global dermatology company who have been caring for skin for over 130 years, for supporting us in producing the mydryskin support programme. We couldn’t have done it without them.
If you’re interested in learning more about mydryskin then visit our support programmes page to learn more.
The PM Live website has more details of the awards and why we reached the finals.